Thaely, founded by Ashay Bhave, emerges as a pioneering shoe brand, setting a global benchmark as the first entirely recycled and vegan footwear company. The brand embarks on a dual mission: to combat plastic waste and champion ethical practices while offering support to marginalized communities.
Ashay’s inspiration arises from the dire plastic pollution crisis, as he witnessed firsthand the environmental havoc caused by mismanaged plastic bags. This profound experience ignited his determination to drive meaningful change. Enter ThaelyTex, his groundbreaking leather alternative, exclusively crafted from discarded plastic bags.
Beyond addressing environmental concerns, Thaely makes a dedicated commitment to fostering social change, especially in India, where rag pickers frequently confront exploitation. Thaely disrupts this system by offering equitable wages, financial education, nutritious meals, and implementing a five-day work week—echoing corporate standards and emphasizing fair treatment.
Thaely sneakers epitomize sustainability and vegan principles. The fabric and laces for each pair originate from 100% recycled materials, equivalent to ten plastic bags and twelve plastic bottles. Recycled rubber soles minimize waste, while vegan glue and detergents adhere to ethical production standards. PETA certification and the 2021 Best Sneaker Award underscore their unwavering dedication.
Thaely transcends the realm of a typical shoe brand; it symbolizes responsible manufacturing, environmental mindfulness, and social empowerment. Their innovative products and compassionate practices are reshaping the landscape of sustainable and ethical fashion, setting a potent example for positive change within the industry and beyond. Thaely is undeniably a resolute step in the right direction.
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